Marketers in 2020 are constantly pressured to do more with fewer resources, namely, increase sales and productivity as well as drive more conversions.
Consequently, it is not surprising that marketers are turning towards email marketing automation platforms like Moosend to support their efforts.
Studies indicate that 53% of B2B companies have already implemented marketing automation while 37% plan to do so in the near future.
So, it goes without saying that the sooner you hop onto the automation wagon the sooner you’ll see business growth.
While automation has become extremely popular in the digital marketing world, not everyone understands what its contribution is to a business.
So let’s see what it is and how Moosend can help you grow your business.
What is Marketing Automation?
Marketing automation is the process of using technology to streamline marketing efforts and make them more effective.
Reducing or even eliminating the more tedious day-to-day tasks in marketers’ workloads as well as automating repetitive processes is in essence what marketing automation is about.
Moreover, automation ensures that your business stays on schedule even if your customer base grows rapidly.
Now let’s explore how Moosend’s email marketing and marketing automation platform helps you both engage your customers and improve your business.
Automate tedious tasks
Email marketing works with triggers. Each action the user makes, such as the registration in a service or the purchase of a product triggers a response from the company.
It makes sense to have an automated welcome email that informs new subscribers of what to expect.
The bigger the size of your business the more time it would take to do it manually, so automation is a no-brainer.
Moosend offers a plethora of automated workflows that you can set up, so that manual processes are minimal.
There are also unique features that allow you to save time while at the same time maximize results. Such a feature is the automated resending to people who didn’t open a campaign.
Nurture your audience
Often, leads generated by organizations may be qualified but not ready to actually purchase. You can tackle this by using automation to create a series of lead nurturing emails.
Moosend allows you to send a series of automated email messages that educate your audience about the solutions your product offers and why they should use it.
Once people are sufficiently educated about the drawbacks of the approach they currently have and the benefits of using your product, then you can make an offer to them.
This is a particularly effective method in acquiring potential customers that contribute to the growth of your business.
Restore lost revenue
If you have an e-commerce store, you’ll see tremendous benefits from Moosend’s platform.
It’s a fact that approximately 70% of e-commerce shoppers abandon their carts for various reasons, such as high shipping costs, requirement to register for an account, etc.
With Moosend you can recover sales that are essentially lost. How?
Moosend offers eye-catching cart abandonment email templates that will recapture the shoppers’ interest and ultimately secure the sale.
Take a look at these two vivid examples.
Cross-sell products
There is nothing better than being able to monitor what your customers are buying and offer them complementary products relevant to their purchases.
For example, let’s say someone buys a brand new vacuum cleaner. The next step is to buy dust bags, right?
Utilizing Moosend’s platform, you can leverage this and create automation that’s triggered when a specific product is purchased for instance.
In this way, not only do you increase the sales value of each customer but also you have an automated sequence increasing your customers’ satisfaction.
It all comes down to finding the customer at the ideal point in the purchase journey.
Improve customer retention
It is much easier and it definitely costs way less to sell a product to an existing customer than try to convert one. Automation helps you stay in touch with them like never before!
Schedule your messages ahead of time so your customers hear from you before too long. Make sure your copy is relevant and personalized to ensure maximum impact.
With Moosend you can take advantage of marketing automation and organize the data you need to more effectively address your existing customers’ concerns
Deliver tailored content
You also have the ability to send tailored content to the appropriate people.
When a new contact is added to your CRM system, you can choose to add it to your mailing list too.
Then you can use Moosend’s automation to send them welcome emails, lead nurturing emails, and more.
Moreover, by creating subscription forms, you can segment your audience based on specific criteria like their age, gender, or profession to name but a few.
This data will allow you to create targeted email campaigns that are going to engage your subscribers on a deeper level and meet their needs
Offer product recommendations
Moosend’s platform leverages AI to analyze customer data and come up with products they will love so you are always one step ahead.
It also enables you to filter out items that a user might like on the basis of reactions by similar users.
This will definitely pave the way towards your customers’ satisfaction, which is key if you have want to turn them into loyal recurring clients.
Summing up
Automation may seem intimidating at first. However, it won’t take you long to get a good grip of the whole process. What makes Moosend’s marketing automation so attractive is that you don’t need to hire experts to handle your needs. You can do it yourself not matter the size of your business.
It’s simple, intuitive and extremely user-friendly. So what are you waiting for? Implement Moosend’s marketing automation to contribute to your company’s fast growth now!
