SEO is a very crucial thing used to rank up your page in digital marketing, by optimizing your page you could keep up with the competition of contents on the internet. If you want to publish your articles or you are going to show up the online presence of your business, then you must look at the SEO tools that could bring up your page rankings in Google or Bing.
SEO tools will increase the organic search results and page rankings of your website based on user demands. It will help you to create content that the visitors are searching and you will be able to fill the content gap on the internet. Most SEO tools are used to compare the sites with similar content and it’s all about knowing how to rank up more than your competitor. Here we will recommend you the top 5 value for money SEO tools that you could consider if you are planning for a better page ranking.
Ahrefs is a good choice in paid SEO for keyword research, tracking the rank and competitor analysis. The outrated feature of Ahrefs is the link index they offer which is powerful than any other SEO tool, which helps you to track the link profile of your competitors and you can improve your content better than your competitor. The content gap tool helps you to add more content than your competitor and get a better rating of your pages in the search. The content gap tool suggests the content you could create and be at the front of the competition. It also has a link strength indicator that analyses the top pages and most shared content for webpages and domains.
Ahrefs is better for organic keywords, backlink analysis, rank tracking, web monitoring, content, and keyword research. They provide tools such as Keyword Explorer, Rank Tracker, Content Explorer, Site Explorer, Website Audit, SERP Checker.
SEMrush is a feature-loaded premium SEO, it has Search Engine Marketing (SEM) built-in with all the features of an SEO tool. The main projection of SEMrush is the updated keyword research while performing keyword research it suggests new topics for creating content. The other features include SEO audits, on-page SEO checker, social scheduling, etc.
SEMrush is effective for keyword research, tracking the rankings, competitor analysis, traffic analysis, and backlink audits. If your goal is fully-loaded package SEO tool then SEMrush can be a good option for you.
Moz Pro is a complete solution for your search engine visibility. It contains tools for boosting your page rankings and SEO. You will get tools that include keyword research. website audits, link building, etc. Moz Pro has weekly crawl reports of your site to get notified about the errors in your website such as 400 errors, duplicate contents, missing descriptions, etc. This is an added feature in MozPro. as compared to others. Similar to other SEO, Moz Pro also has the page optimization tool, which gives you detailed tips on improving our content over the competitors. The competition analysis is also an added feature in Moz Pro which gives you the comparison report with your top three competitors.
Moz Pro gives you the tools to develop and improve data other than giving the statistics like most od the other SEO providers are offering. The other features of Moz Pro are Rank Tracking, Backlink Analysis, Keyword Research, Website Audits.
SEO Power Suite
SEO Power Suite is an all in one solution for your SEO works, which is a package of tools. The main attractive feature of SEO Power Suite is the SEO SpyGlass which is a powerful link audit tool for any website and the results show what the link might score you in Google rankings. Rank Tracker in the SEO Power Suite is used for keyword tracking and can be linked with the analytics account for better keyword research and traffic analysis. The Link Assistant tool will help you with link building by keyword analysis. It also comes with a Website Auditor tool for content analysis and improving posts and landing pages of your blog or website.
SEO Power Suite is simple and all in one SEO tool for easy understanding of the SEO can be used as a beginner.
Yoast SEO is the most used WordPress plugin for SEO. If you are using WordPress then this is the best choice for a typical WordPress blog or website, it gives a structure for your site and easy sitemap creations. Yoast SEO makes internal suggestions for internal linking which helps you to engage your audience for related content in your WordPress website. Similar to all other SEO services, Yoast SEO also has all the related tools but it is closely related to the WordPress platform and easy integration of plugins. Yoast SEO provides SEO analysis, advanced XML sitemaps, duplicate content analysis, articles can be optimized for synonyms and keywords, Automatic internal linking suggestion tools.
Yoast SEO is a better choice if your site is in WordPress and looking for a simple SEO integration, but if you have the skillsets for managing other SEO services then you can shift to the SEO which gives you better results.
There 5 paid SEO has unique features and most of the other features are common to all, but while choosing an SEO depends upon the type of website you are optimizing and the level of optimization required for your website. On looking into the individual SEO listed above most of them provide better statistics and rankings, you could choose the trial versions initially and then move on to the paid version if required.