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Semrush Review 2023 – A Comprehensive Guide

Semrush Review

Semrush is a marketing toolkit for your digital business that has everything you need to succeed. Oleg Shchegolev founded it in late 2008 to be an online exposure and content marketing platform.

It has several apps, including SEO toolkits, ads toolkits, content marketing toolkits, social media toolkits, and competitive research toolkits, all of which we will go through in-depth article on semrush review.

Any of these applications has a plethora of valuable features that have been created and improved over time.

Semrush operates by providing you with a wealth of data that you can use to:

  • Identify possibilities for link-building
  • Creating new online material that is expected to draw traffic.
  • Improve the technological features of the site’s content to improve the search rating.

For example, it can provide keyword recommendations (based on phrases you enter) to help you write blog posts that will rank well in search engine results.

  1. It will even inform you how challenging specific search terms would be to rate.
  2. It will recommend websites that you can contact for backlinks.
  3. It also encourages you to do a “SEO audit” of your site to see if any technological changes can be made to boost your search performance.

READ     Semrush vs SimilarWeb Comparison Review

What makes Semrush so unique?

  • The world’s largest SEO keyword index, sourced from hundreds of countries.
  • A revolutionary traffic monitoring function allows you to see the number of clicks, load time, and bounce rate of any website.
  • The content marketing toolkit includes topic analysis, SEO template design, writing assistant, and content audit.
  • Semrush has a built-in brand monitoring tool
  • A social media poster and tracker are given in the social media toolkit.
  • Keyword ad history, display ads, advertising builder, and PLA research are also included in the advertising toolkit.
  • Semrush has recently extended its backlink database and now has a vast database.

Semrush Review: A Comprehensive Guide

Semrush has many characteristics; as I described earlier, I have listed some of the essential Semrush features below to simplify your use.

1. Evaluate Your Website

It’s still best to examine how your site is doing on different metrics before beginning competitive research.

Here are the top three points you need to know about your website:

  • Most organic search terms
  • Positions in organic query
  • Number of backlinks in total

Semrush will help you collect all of this crucial data in a couple of minutes.

The Domain Overview report from Semrush will give you a broad overview of your website and your rivals’ performance.

You should save the data in an Excel or CSV format for further usage.Semrush domain overview analysis tool

The report will provide you with a summary of how the site performs in paid and organic search results, backlinks, organic and paid keywords, and much more.

Tap on “Backlinks” in the sidebar menu to see your backlinks. The number of referring domains, kinds of backlinks (text, graphic, form, etc.), and a percentage break of following vs Nofollow links are shown here.

Semrush Backlinks review tool

2. Make a list of your organic competitors

Semrush Traffic Analytics is a market intelligence and competitive research tool to provide traffic estimations on both desktop and mobile of any website.

One of the most important aspects of leading search results is figuring out who the organic competitors are. Understanding what the rivals are doing and then doing it much better is the goal here.

Type your domain name into the Semrush search bar, pick “Organic Research” from the drop-down menu, and click the “Search” button to find out who your organic competitors are.

Visit the “Competitors” tab in the organic analysis report to learn more about the competitors.

Semrush organic competitors report

The Competitive Positioning Map, a graphic illustration of where your website stands against your rivals, would be the first thing you see.

You’ll see bubbles in various locations on the map focused on organic keywords and organic traffic.

Semrush Organic Competitors Review

The more keywords ranking, the more it will feature on the map to the right. Sites that get a lot of organic traffic will also show up higher on the map.

You can see the organic keywords and traffic for each of the bubbles by hovering over them.

The organic competitors’ table can be found by scrolling down.

semrush organic competitors list table

Keep an eye on the following stats

  • Popular Keywords
  • SE Keywords
  • Keywords with a High Level of Competition

These three indicators will show your nearest rivals who you’ll want to outshine in search engines.

3. Keyword Research

Keyword summary, keyword magic tool, keyword complexity ranking, and other features are available in this segment of Semrush.

It will show you various metrics such as keyword length, CPC, competitiveness, and a number of outcomes. It also indicates term match and associated keyword ideas, as well as all of their metrics.

The keyword’s trend graph is also shown to let you know if the keyword is worth performing for soon and set the best targets for predicting traffic from the keyword over the year.

It also shows a list of SERP outcomes for a particular keyword.

Keyword Magic Tool is also available in Semrush. This tool finds broad matches, phrase matches, exact matches, and similar keywords for your original keyword.

semrush keyword research tool

Question is a special segment that lets you identify questions in the form of long-tail keywords.

This will greatly assist you in creating FAQ sections for your blog to be included on Google Knowledge Graph and rank for a variety of similar keywords.

Key metrics such as volume, difficulty, CPC, and others are shown for all keywords.

You may also use Semrush’s filters to narrow down the keywords it returns.

It also shows the SERP features that are available for the keyword and a trend graph.

Semrush now has an Organic Traffic Insights feature. It allows you to analyze which keywords are bringing traffic to your website.

You must link your Google Analytics and Search Console accounts with Semrush for this functionality to operate properly. It will import the data, merge it with Semrush’s data knowledge, and provide you with a much more optimized view of your search data.

4. Semrush’s Content Marketing Toolkit

Semrush offers a wide range of ‘content marketing’ tools in addition to keyword research resources (if you are on a ‘Guru’ package or higher).

You can use them to:Topic Research in semrush content marketing toolkit

  • Identify new areas to write about
  • Perform an SEO audit on your current content
  • Evaluate the keywords that your rivals use in their posts and keep track of any references to your brand.

5. Link Building

The first method is Backlink Analytics, which comes with Link Building.

SEMrush can show all backlinks, anchor texts, referring domains, referring IPs, indexed pages, opponents, and different link-based metrics for every domain name or URL you provide.

Semrush has an excellent Backlink Audit feature if you want to do a backlink audit on your website.

Your search visibility will suffer as a result of the spammy harmful backlinks.semrush backlink audit tool

Backlink auditing should be done regularly, particularly if you actively create backlinks and secure yourself from negative SEO.

6. Perform a Site Audit and Correct Any Errors

Semush’s site audit feature allows you to do a diagnostic search on your website to find and resolve the most troublesome on-page SEO and technical SEO problems.

Click “Add New Project,” enter details and click “Setup Site Audit” in order to conduct a site audit on Semrush.

semrush site audit tool

Errors highlighted in red are the most critical SEO problems your site is currently facing and should be resolved as soon as possible.

Choose the number of pages SemrushBot wishes to crawl, skip all other steps and click on the Start Site Audit button.

Depending on the number of pages you choose, this can take a few minutes.

Semrush presents a report that shows a percentage of SEO health in your site and highlights errors and warnings that can hurt your SEO.

7. On-Page & Technical SEO

It examines the site’s configuration, internal linking, broken connections, crawl depth, speed, and other factors.

This section includes resources including SEO content template, on-page SEO verifier, log file analyzer (advanced crawl analysis), listing management, and features in addition to their Website audit tool.

semrush on page seo checker

Their On-Page SEO Checker assists us in importing and analyzing our website’s web pages for SEO.

It measures your content, keywords, and backlinks to those of your rivals. Then, it provides you with actionable recommendations for improving your content.

8. PPC Analysis

You can use Semrush to keep track of the keywords your opponents are using, their SERP scores, and even a preview of their ad copy.

This way, you can refine your own PPC ad copy and maximize the effect of your landing pages.

Semrush allows you to maintain the list of your competitor targeted keywords, their ranks in SERPs, and even look at ad copies.

semrush ppc keyword tool

In this approach, you may copy your own PPC ads and make the greatest effect of your landing pages.

Monitoring your PPC ads is an important step in keeping your competition one step ahead of you.

READ 12 Best Google Ads Bidding Strategies

9. Customer support

Semrush offers three customer service options: call, email, and chat. This is in contrast to rival brands, which do not always have phone service.

Semrush’s contact information is prominently displayed on the website. In addition, a support chatbox is visible in the corner of every page and a phone number placed in the footer.

Semrush provides support mainly through their knowledge base and email. They also conduct webinars regularly where they unveil new feature updates and provide some actionable tips to improve your SEO.

semrush webinars

Semrush Pricing Plans

Semrush pricing plans

Semrush has a variety of plans for various use cases, and you can choose the one that best suits your needs.

  • Pro plan – $119.95/month
  • Guru plan – $229.95/month
  • Business plan – $449.95/month

All three are recurring subscriptions.

The PRO account is best if you’re an individual (you’ll get a full report). However, if you’re a newcomer fresh to search engine marketing (SEM) research, the free trial is indeed a good place to start.

The Guru package for Agencies includes all of the necessary things, including Branded PDF files.

Suppose you have become used to its different features. In that case, you can upgrade to a PRO account to get a complete, descriptive review on every website (including your own and your rivals’).

The Bottom Line

It’s simple to understand why so many business professionals and influencers depend on Semrush tool once you get started with it. Semrush’s team is still developing innovative and creative ways to do keyword research and market analysis, making it one of the most powerful SEO tools available.

Ahrefs, SimilarWeb, SERPstat are the closest competitors to SEMrush. The Moz was considered to be an alternative, but today it lacks a lot of features.

So that wraps up my review of Semrush. I suggest you try the tool for free yourself and see how it improves your site’s SEO.

Click on the link below to get a Semrush free trial access for 7 days.


  1. What is Semrush?

    Semrush is an online marketing tool that helps businesses and digital marketers optimize their search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing efforts. The tool provides insights and data on keywords, competition, and performance, allowing users to make informed decisions to improve visibility and performance across the web.

  2. How accurate is Semrush data?

    Semrush data is generally considered very accurate, coming from a variety of sources including search engines, user behavior, and other internet marketing tools. However, it should be noted that no tool is perfect and sometimes Semrush’s data can vary slightly from what users see in their own analytics tools.

  3. Can Semrush help with Local SEO?

    Yes, Semrush offers a variety of features that can help businesses improve their local SEO efforts. This includes tools for researching local keywords, tracking local rankings, analyzing local search results, and managing online reviews.

  4. How much is Semrush?

    Semrush offers a variety of pricing plans to meet the needs of businesses and merchants of all sizes. Pricing starts at $119.95 per month for the Pro plan, which includes access to most Tools features, with higher-level plans offering advanced features and additional features.

  5. Is Semrush user-friendly for beginners?

    Semrush can be a bit overwhelming for beginners due to the huge array of features and capabilities it offers.However, the tool offers a variety of resources and tutorials to help users get started and make the most of its features, including a knowledge base, video tutorials, and customer support. Additionally, Semrush offers users a 7-day free trial to try out the tool before upgrading to a paid plan.


Semrush is a marketing toolkit for your digital business that has everything you need to succeed. Oleg Shchegolev founded it in late 2008 to be an online exposure and content marketing platform.

Product Brand: Semrush

Product Currency: USD

Product Price: 119

Product In-Stock: InStock

Editor's Rating:


  • Comprehensive SEO and digital marketing tool
  • Accurate data and insights
  • User-friendly interface
  • Competitive analysis
  • Customer support


  • Steep learning curve
  • Relatively expensive
  • Limited backlink data

Affiliate Disclosure: Some of the links to products on this blog are affiliate links. It means, at no additional cost to you, we’ll earn some commission if you buy any product through the links.

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