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How to Use Smart Tags in OptinMonster

smart tags in optinmonster

Imagine having a cloak of invisibility like Harry Potter to identify who visits your website and what they do on it? How great would it be to have a potion that customizes the user experience the moment they land on your site?

We bet it seems rewarding.

Unfortunately, we are not J.K Rowling to pass you all the powers, but we have a superpower that lets you know who the visitor is and completely personalizes the website according to his/her style.

Yes! We are talking about Smart Tags – the Most Powerful Lead Generation Software for Marketers. Smart Tags can call your visitors by their name. They can also generate unique dynamic content for each browser based on demographics and several factors.

But why do you need personalization for your website?

Dale Carnegie said that “a person’s name is to that person the sweetest sound in any language.” That is the exact reason why you might have seen brands addressing you by the first name in their promotions. Personalization marketing can do wonders when used right. Personalized email campaigns receive a 29% higher open conversion rate than regular emails. It is not limited to email campaigns; personalization should be implemented right from tailored content to advertisements to product recommendations to targeted discounts and much more.

Wait, the best part is that you do not have to break the bank to get the most dynamic content tools. With OptinMonster’s Smart Tag feature, you can have them all.

Personalization with Dynamic Text Replacement

Smart tags in optinmonster

Dynamic Text Replacement (DTR) is a real-time solution that enables you to add your personalization message to your landing page’s content based on several parameters. With optinMonster’s Smart Tag option, you can add your tags/text to your onsite marketing campaigns. A simple drag-and-drop popup builder can easily construct this creative, dynamic content. Smart Tags offers you a wide range of merge tags such as country, date, day, city, state. You can also add the information the visitor has submitted while filling the form, such as name, email address, or contact number.

For your reference, we have provided you a couple of examples that allow you to easily customize and get higher engagement and conversions in no time.

Dynamic Text Replacement on eCommerce

Dynamic text replacement in Optinmonster

eCommerce Personalization is the process of delivering personalized experiences in terms of product recommendations on the homepage, special offers based on browsing behavior, purchase history, demographics, etcetera. The significance of customization in eCommerce is so underrated. Monetate concluded that marketers see an average of 20% increase in sales when they integrated personalized solutions. According to Accenture’s Strategy Global Consumer Pulse Search Report, millions of businesses worldwide are losing billions of dollars with no or poor customization. However, with OptinMonster’s Smart Tags, you can draw the attention of your potential customers in just a matter of few clicks.


Have you ever added items to your cart and never complete the purchase? Of course, you might have. It is known that more than 66% of consumers never really complete the purchase’; which signifies that the businesses are losing money. Through Smart Tags, you can actually make them purchase through exclusive deals designed just for them.

Dynamic Smart Content for Publishers

Dynamic smart content for publishers in optinmonster

Hands down! This is the content creator’s world. From search engines to social media, we are surrounded by content.

Fun fact: According to MarketingProfs Report, two million blog posts are being published every single day.

People are consuming content like never before. Due to COVID-19, millions of people have been working from home for over a year now. With schools being shut down and businesses running with limitations, people tend to spend more on their electronic devices. To stay connected with the customers, you should be creative and captivating. You will have only seconds to retain your audience and make them do what they came for. OptinMonster’s Smart Tags bridges the gap between your work scope and your target audience via content personalization. They help you in advertising the right product at the right time to the right audience. Smart Tags takes the help of visitor’s physical location, time, the page they are viewing, and so on to let you take care of your customers.

Lead generation plugin for wordpress

With the attention spanning so short, you will only have a couple of seconds to boost your engagement and increase your conversions. Therefore, with no further ado, start increasing your engagement and number of leads with OptinMonster.

Affiliate Disclosure: Some of the links to products on this blog are affiliate links. It means, at no additional cost to you, we’ll earn some commission if you buy any product through the links.

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