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Omnisend Review 2023 – Everything You Should Know

Omnisend Ecommerce Marketing Automation

E-commerce has become a part of one’s lifestyle. E-commerce has made people’s lives easier by giving them easy access to the products and items they need and desire by sitting at their homes. People can select from a wide range of products, and they can stay updated about the latest launches and the best offers through e-commerce sites.

As such, the e-commerce industry has witnessed exponential growth through the years. E-commerce is a soaring industry, and making a mark in such a competitive sphere can be difficult. Hence, here is a detailed omnisend review to help you boost your ecommerce performance.

What is Ecommerce?

E-commerce refers to selling and buying goods, products, or services and transferring money to complete the process through the internet. It is also referred to as internet commerce or electronic commerce. As the name suggests, people can seek or buy goods and services sitting at their home using their device. Moreover, e-commerce sites have now been mobile optimized, and coincidentally, mobile users generate more traffic.

Starting an ecommerce business can be productive yet, it can also be challenging. In the initial stages, your website may struggle to gain visibility mainly because there are many other websites already in existence that are catering to various consumers. Your website needs to have exceptional value. It has to click with people, and you should answer, what makes your website different from others? This is where email marketing importance comes into play.

Email marketing helps your business to grow and become more visible by sending advertisements, solicit sales, business requests, or donations to prospects. It helps your e-commerce site to extend its reach to more people. There are many other forms of media that you can use to grow your business, but no other platform is as effective as email marketing.

Email marketing helps you reach more prospects, and it allows you to understand their needs and requirements. It helps you to increase your site visibility, and it drives more traffic to your e-commerce site. This is why email marketing is important for your ecommerce business. However, you have to develop an excellent strategy to convince people that your site is worth checking out.

omnisend ecommerce marketing automation

What is Omnisend?

Omnisend is an email marketing tool that specifically caters to the e-commerce industry. It has various features useful for e-commerce owners, such as email automation, landing pages, emails, list management, personal domain, integrations, and more. It is considered to be one of the best email marketing tools for e-commerce platforms.

Omnisend Features

Omnisend is mainly directed towards e-commerce users, and as such, it has numerous features that can be helpful for e-commerce owners, which are as follows.

Omnisend is a handy email marketing tool with marketing automation features that will automatically help your site gain more traffic and conversions. Their Automations Library will do all the work for you with workflow editing. You can easily adjust the editing and picture the look of your site beforehand, or you can design a site from scratch. This feature allows your site to boost conversion and, thereby, boost your sales. If you wonder what is marketing automation and how it fits into the e-commerce insured, you know the reasons now.

You can use Omnisend’s migration tools to import contacts seamlessly or to perform personalised onboarding. You can manage multiple e-commerce sites under one account. You can integrate your website easily with integrations that are readily available to boost your ecommerce site’s growth. You can use these integrations for Shopify and integrate your online store easily yet effectively.

Omnisend has a library of email marketing templates you can use to elevate the look of your site. You do not have to learn coding to make your site look professional and beautiful. You can use Omnisend’s drag and drop editor to design your site easily. You can create straightforward email marketing campaigns and save presets for future campaigns. You can use the virtual email builder to create visually appealing email campaigns. You can send up to 15000 emails per month which is certainly a lot.

Omnisend further boasts an omnichannel marketing feature that allows you to improve your website’s customer experience. It helps your ecommerce site to drive more sales through tools such as SMS, email, web push notifications, Google regathering sync, and Facebook retargeting sync.

What is an email marketing tool if it does not offer an insight into your website’s performance? It ultimately comes down to your website’s performance. You need to know how your website is doing amongst all the other sites and if your website is receiving the visibility it needs to grow. Omnisend’s Campaign Analytics allows you to analyse the performance of your website.

The email marketing benefits of Omnisend does not end there because it further allows you to create web forms such as banners, lead capture forms, exit intent pop-ups, and more through a reliable set of tools.

Given the features listed above, the omnisend pricing is quite reasonable, and it comes in different plans. You can try the free trial for 14 days if you are not sure about using the platform.

Omnisend Pricing

Who should use Omnisend?

Omnisend is an ecommerce marketing automation tool that allows e-commerce sites to boost their site’s performance through various email marketing tools. Omnisend’s features are created explicitly for e-commerce owners. Hence, e-commerce users will be able to benefit from the use of Omnisend highly.

omnisend marketing automation

Final Verdict 

Omnisend is mainly a tool for e-commerce platforms. This Omnisend review has made it evident that Omnisend has all the features required for an e-commerce platform to gain more conversions and boost its sales to become successful. Their automation features help e-commerce site owners to manage more than one site easily under one account.

There are many email marketing tools in existence, but none devotes itself to e-commerce sites with numerous helpful features and automation tools like Omnisend. Hence, Omnisend can be a great tool to grow your ecommerce site, and if you cannot arrive at a decision, you can always go for the trial!


  1. What is Omnisend and how does it work?

    Omnisend is an email marketing automation platform designed for e-commerce businesses. It allows you to create and send personalized, targeted emails to your customers, based on their behaviors and preferences. With Omnisend, you can automate your email campaigns, including welcome series, abandoned cart reminders, order confirmations, and more.

  2. Can I integrate Omnisend with my e-commerce platform?

    Yes, Omnisend integrates with a variety of e-commerce platforms, including Shopify, WooCommerce, Magento, BigCommerce, and more. This makes it easy to connect your store data and create targeted campaigns based on your customers’ behavior and purchase history.

  3. How does Omnisend help me improve my email open rates and click-through rates?

    Omnisend offers a variety of tools and features to help improve your email performance. For example, you can use their A/B testing feature to test different subject lines, email content, and send times to see what works best for your audience. You can also use their segmentation and personalization features to create targeted campaigns that are more relevant to your subscribers’ interests and needs.

  4. Can I create automated email workflows with Omnisend?

    Yes, Omnisend offers a variety of automated email workflows, including welcome series, abandoned cart reminders, browse abandonment emails, and more. These workflows are designed to help you engage with your customers at key points in their journey, and to help you drive more sales and revenue.

  5. Does Omnisend offer any reporting and analytics features?

    Yes, Omnisend provides detailed reporting and analytics features to help you track the performance of your email campaigns. You can view open rates, click-through rates, conversion rates, revenue generated, and more. You can also use these insights to optimize your campaigns and improve your overall email marketing strategy.

Omnisend Review

Omnisend is an email marketing tool that specifically caters to the e-commerce industry. It has various features useful for e-commerce owners, such as email automation, landing pages, emails, list management, personal domain, integrations, and more.

Product Brand: Omnisend

Product Currency: USD

Product Price: 13

Price Valid Until: 2023-03-31

Product In-Stock: InStock

Editor's Rating:


  • Broad feature set
  • One-click integration
  • 24/7 customer support


  • UI needs improvement
  • Occasional bugs
  • Complex editing tool

Affiliate Disclosure: Some of the links to products on this blog are affiliate links. It means, at no additional cost to you, we’ll earn some commission if you buy any product through the links.

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